Social Media v Publicity: Which One Is For You? By Sian Yewdall www.sianyewdall.com During a recent 1:1 session with a new client, she admitted that she was spending most of her free time working on her social media profile to position herself as an influencer. She had come to me with help […]
Four Ways to Pitch a Story Without a Press Release By Sian Yewdall Woman Rising Magazine Want know a dirty little secret PR professionals have known for years? You don’t need a press release to secure media coverage. If you’ve been thinking about hiring someone to write a release for you, or are […]
8 Ways to Maximise 1 PR Hit By Sian Yewdall www.sianyewdall.com You’ve done the hard yards and secured a positive article in the media. Great work! Alas, now isn’t the time to sit back and wait for more business to roll in. Make your positive media coverage work for you above and beyond its initial […]
How to Refresh Your Content Strategy By Sian Yewdall Woman Rising Magazine Do you look at your content and feel like there’s nothing left to say, it’s all been done before? You know the importance of communicating with your audience and developing connection via stories and valuable content, but over time, after months […]
How to Secure Media Coverage Without A Press Release By Sian Yewdall Woman Rising Magazine According to the latest research our attention spans have reduced by 4 seconds over the past decade. Can you blame it? When you can skip an intro, jump to the next episode at the tap of the finger […]
5 Ways To Position Yourself As An Expert Media Will Want To Interview By Sian Yewdall, Founder & Editor-in-Chief Woman Rising One of the most important things you can do as a business owner is to generate publicity to raise awareness of your business, increase your profile and impact your bottom line. It’s a crucial […]
Sian left Townsville NQ at 20 to establish her PR career. She has worked in Sydney, Brisbane, Sunshine Coast and London with specialty in leisure and tourism PR. After this Sian transferred her skills over to Marketing and Sponsorship Management for a corporate organisation which she loved. During this time Sian was awarded the QLD […]
