Social Media v Publicity: Which One Is For You? By Sian Yewdall www.sianyewdall.com During a recent 1:1 session with a new client, she admitted that she was spending most of her free time working on her social media profile to position herself as an influencer. She had come to me with help […]
Four Ways to Pitch a Story Without a Press Release By Sian Yewdall Woman Rising Magazine Want know a dirty little secret PR professionals have known for years? You don’t need a press release to secure media coverage. If you’ve been thinking about hiring someone to write a release for you, or are […]
8 Ways to Maximise 1 PR Hit By Sian Yewdall www.sianyewdall.com You’ve done the hard yards and secured a positive article in the media. Great work! Alas, now isn’t the time to sit back and wait for more business to roll in. Make your positive media coverage work for you above and beyond its initial […]
How to Secure Media Coverage Without A Press Release By Sian Yewdall Woman Rising Magazine According to the latest research our attention spans have reduced by 4 seconds over the past decade. Can you blame it? When you can skip an intro, jump to the next episode at the tap of the finger […]